Even More Free

Purpose:

To get people interested in a bank that was offering more than just your run-of-the-mill free business checking. When you signed up for an account, you received some cash and a laptop.

Thus, the idea was born that you were getting even more than free.

Hey, that bird’s wearing a top hat, cool.

Copy: When free business checking is paired with a notebook and cash, it's like a bird with a fancy top hat. It's even more than free.

Copy: When free business checking is paired with a free notebook and cash, it's like when a naked dude gets some naked buddies. It's even more free.


Back in SF

After a scanner-less summer in NYC, I have returned! Smarter and better than ever. I came home to a copy of “Breaking In,” I highly recommend it. Something on the first page jumped out at me. An ECD at W+K (drool) said that when he’s looking at a student’s book he wants to see “something that makes [him] think, ‘I bet that the person who made that is a smart guy or a smart girl.'” So, really, that’s what I hope comes out of these next posts of have. Because I have 11 ads, consisting of 3 campaigns and one one-off, one website, two short stories, and some poetic building descriptions I did for my internship.

A rant about an article that is wrong

So, this man is completely wrong. Good job. What a stretch of an article that proves completely useless and misleading.

He states that the new Heineken light ad is a rip-off of the Dos Equis most interesting man in the world. The writer of said article, Avi Dan, states that the commercial opens on a man “who could easily be ‘Son of the Most Interesting Man.'” But if anyone who watches the ad (please, readers of off-base article, watch the ad!) can plainly see, the video is not focused on the man, the man is merely the wearer of what is deemed important in the ad–the snake skin jacket. Dan claims that the ad depicts the wearer of snake-skin jacket as “worldly, confident and adventurous.”  Let’s compare the activities done by the protagonist in these commercials, in the Heineken light ad snake skin jacket dude goes to a job interview, plays golf, and gives the dueces to the bet taker. Yes, attending a snake fighting boat excursion falls into those other categories, but it is merely the event that drives the concept home. The other events do nothing to showcase his worldly, adventurous persona. Have you ever woke up and thought, “today I’m gonna be real adventurous at my job interview!”? Probably not. Compared with The Most Interesting Man in the World emerging from a thick sheet of ice in his pajamas, fish in hand; exploring caves; and sword-fighting with samurais, I can hardly agree with Dan that the two are comparable.

The line sums up the ad at the end, “There are some things best saved for the right occasion,” plays off the idea that a light beer isn’t best for all the time, and trying to market it as such is a mistake. The snake jacket is a one time thing here, while the most interesting man is a recurring character. The concepts are completely different. The man and events are insignificant in this case. The wearer of jacket creates precarious situations for himself by wearing the fashion faux-paus to a job interview and to the golf courses. But the same idea works if you show a woman in a wedding dress. It’s a concept that works with multiple different executions, thus different than the The Most Interesting Man.

Essentially, Dan is wrong because the big idea in each advertisement is different. The big idea in the Dos Equis ad “most interesting man only drinks Dos Equis.” The big idea for the new Heineken ads is, “some things are only good in certain situations.” Dos Equis idea is more comparable to Old Spices’ “Smell Like a Man” Man, the big idea for that campaign being “interesting/good looking man only uses Old Spice body wash.”

Dan must be confused because the tone of the ads are the same, but that’s where the similarities end.

All right, now I have to sign up for a Forbes account so I can put this as a comment on the article. So frustrating. Here are the videos to compare:

If you must cry, at least be cost-effective

This product is made up, they are extra-absorbent(/strength?) tissues (Tom’s Extra Absorbent Tissues, to be exact). This way your next breakdown won’t be traumatized by a dirty face and or a dry nose.

It’s okay to cry, catharsis, right?

If I may quickly explain the drawing, he has one crumpled up tissue in panel 2, and then a second crumpled up tissue in panel 3. That’s efficient.

I also decided to do something different here, a radio script!  I know, exciting stuff.

Here is the script:

She claimed she liked sensitive guys. She appreciated that you bawled every time Rose said she'd "never let go."

Apparently, she appreciates Giovanni's abs just a little bit more, though. But at least with Tom's extra absorbent tissues your play count for the classic song "Boy's Don't Cry" will always be higher than the number of tissues you use, well, crying.

Socially Acceptable Cheese Torture

I played off a concept that… well, I made it up! But, if you think about it (REALLY THINK ABOUT IT) the way we eat string cheese is pretty inhumane and cruel. Just ripping it to shreds and what not. Poor string cheese, they never saw it coming, yet they never complain. This is for you, string cheese.

**Speculative ad for string cheese

I found this second one more difficult to draw (as any talentless artist eventually gets tired of pretending their shapes are comprehensible). But the string cheese is mourning, and she is wearing a black veil while looking into an open casket. The graves read, “Mike piece 1,” “Mike piece 2,” “Mike piece 3,” etc. etc. All right, I will shut up now.

Pay your respects!

If this were actually a thing it would be fun to redesign the packaging as a jail cell. Just ideas, you know.

The Girl with the Dragon Tattoo

Was such a disappointment.

I can only hope that it is the fault of the translator that the text was so congested with terrible metaphors and overused cliches.

The mystery was mildly entertaining, and is the only thing that got me through the 500+ (out of 640) pointless pages.

Also, the main character, Blomkvist, was not a very nice guy and I don’t understand why all these women found him irresistible—in a book that was constantly shoving its distaste for abuse towards women in your face, nonetheless.

Catcher in the Rye

“I felt so damn happy all of a sudden, the way old Phoebe kept going around and around. I was damn near bawling, I felt so damn happy, if you want to know the truth. I don’t know why. It was just that she looked so damn nice, the way she kept going around and around, in her blue coat and all. God, I wish you could’ve been there.”

—Holden Caulfield, Catcher in the Rye by J.D. Salinger

Finished rereading “the Catcher in the Rye.” I had to fly through it because the book is so depressing. This aspect is what really brings Catcher down from the rest of Salinger’s work. I mean, it is Salinger, though. He was a literary genius, the man wrote like I breathe. It’s so natural and effortless, Catcher and the rest of his work says so much by walking through simple situations, and conversations. The book just gnaws at your subconscious. (the protagonist) Holden is such a hateful guy, and that is Catcher’s biggest drawback, to me. I cannot relate to such a cynical character. I do not understand why so many people are obsessed with Catcher (although the people that are obsessed with it are typically just as dissatisfied as Holden) when the rest of Salinger’s work (Nine Stories /  Franny + Zooey, especiallyare utter masterpieces.

I don’t know, I’m just a goddam madman sometimes. 

Animal Farm

I FINALLY read the classic book, Animal Farm. Being a huge fan of Orwell’s 1984, I was underwhelmed, to say the least. The story is a very not subtle commentary on communism that seems like it could have been done in even less pages than the 100 that makes up this book. By the end I just thought, “I get it! Communism is not as good as it may seem, it is actually quite bad!” 

Maybe it was more poignant when it was released in the 40s, but it didn’t do much for me. Glad I got that out of the way. I’m reading Albert Camus’ The Stranger now. 

Redo Sharks Ads

I redid the Sharks ads. The original is ‘This Is Sharks Territory.’ Mine is way better. Listen to me, Sharks organization! I take cash and checks..

Speculative Weight Watchers Ad

*Drew Carey is used only because it’s more annoying to find normal ‘before-after’ pictures of men then you would think.

*Those boxes should look more like a scoreboard. And they would if a person with more artistic capacity than a 2 year old was making them. Deal with it.

Alt headlines: It’s like playing golf.

You want the lower score, right?

For once, your buddies will envy your lower score

Drew prefers playing golf now.